Craft Sales Presentations That Increase The Bottom Line



Equip your sales professional s with the essential skills and tools they need to design and deliver powerful, professional, polished sales presentations effectively to engage and influence clients.


Why Take This Course?

Specially designed for your Sales and Business Development executives, this programme focuses on techniques for structuring, scripting, and persuasively delivering sales presentations that will position them ahead of the competition. 

Workshop Objectives

In this practical 2 day (15 hours) workshop, participants will acquire the necessary skills and mindset to:


  • Manage their sales cycle effectively from preparation to sales closure


  • Influence customers based on their approach to receiving information and ability to craft an effective presentation


  • Design a presentation that will project effectively the features, advantages and benefits clearly to the customer 


  • Be able to solicit objections through effective questioning techniques to assist in sales closure

Resources & Quicklinks

View this course’s outline.

Sign up for the course.

Speak to an ODC Specialist.

Key Programme Outline

ODC’s Sales Engagement And Influencing Techniques workshop empowers participants with the ability to deliver powerful messages and polished presentations that keep clients engaged and ready to buy.

1  Objective Of A Sales Presentation

Communicate the benefits of your product or service in such a way that prospects or customers want your solution to their problem now

2  Key Presentation Fundamentals About Effective Presentation

Human Insight #1: How people process information  

Human Insight #2: How we retain information

The Communication Model 

The 3Vs

3 Preparation

Customer research: To understand what potential customers need, you have to understand the details of their business.

Getting to know the inner workings of a company, and its decision makers, is a crucial part of any effective sales pitch.

4  Design a Presentation That Sings — Not Snoozes

Keeping these elements in mind will ensure that your message will be both listener-focused and persuasive.  

3 Key elements to consider:

What do you want your audience to do?

What do you want your audience to know?

How do you want your audience to feel?

5  Develop The Presentation

Determine the points you want to make, tailored to the specific customer

Writing out your goals for the meeting

Take your insights into your customers’ needs and turn them into a story with a solid beginning, middle and end

Create visual aids that best illustrate the story

Eliminate jargon and confusing slides from the presentation

Practice, practice, practice

Get feedback

6  Deliver An Authentic, Persuasive & Creative Presentation

Have a rock-solid persuasive case

Be compelling and creative

Speak like a pro 

7  Key Sales Techniques For Presenters To Use In Their Sales Presentations

Create a connection between your product/service and the prospect

How to effectively build rapport and trust

Questioning techniques to uncover needs and valuable information

Solution Presentation: OFABE technique

8  Questioning Techniques

PowerPoint sins

Avoid information overload

Avoid hard sell

9  Conclusion

Skill Practice

Wrap up

Learn From The Comfort Of Your Device (During Covid-19)

If you’re wondering if Covid-19 is going to prevent you or your team from attending our workshops - there’s good news.


ODC courses and workshops are fully online, and conducted through enterprise-grade software like Zoom and Udemy, which means you can learn from the comfort of your own home, yet have as close to the same experience as possible.

ODC’s Training Methodology

The workshop will involve formal inputs with activity-based skill-building exercises and interactive group discussions. 


Participants will learn about their own working style and how best to work with other types of working styles. Participants will be fully engaged for optimal learning and maximum results.

Here’s What People Say About Our Courses


Knowing about the different stages of conflict enables me to better manage diversity and develop my team.

Yenom Pte Ltd

Chin Lih Shyong



ODC Trainers are experienced, creative, clear in their explanations, and facilitate discussions effectively.

Adventus Singapore

Oh Si Hui



Having the opportunity to role play in class helped me to gain a better understanding of the content.


Pek Kian Kok

ODC Introduction

ODC ( is a regional corporate training provider and also an ATO focusing on leadership development and management skills training (WSQ LPM). 

Headquartered in Singapore, ODC provides skills-based workshops focused on delivering meaningful learning experience, anchored by quality trainers and sound adult learning principles that are trusted by global MNCs across 14 cities.



Gain Insights From Relevant
Hindsight, Taught Through
Highly Engaging Online Lessons

ODC carefully chooses industry experts and leaders, who have at least 10 years of management and training years in their chosen topic, so you get topic-relevant insight that’s tested and proven to work.

Our training lessons are deliberately designed to create an experiential learning (based on role plays) environment for your team’s WSQ LPM assessment. Learn while having fun!

+65 6289 9196
+65 6887 4892

All Rights Reserved, Organisational Development Concepts Pte Ltd (UEN 201026450Z)

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