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Woon Chet Choon

Woon Chet Choon

Principal Consultant

Chet Choon is a principal consultant of ODC and a master trainer specializing in Leadership, strategy, creativity and entrepreneurship.

After receiving his MBA from the Ivey School of Business at the University of Western Ontario, Canada in 1994, Chet Choon became part of the ground-breaking team that introduced strategy and western business case studies to the School of Business Administration at the prestigious Tsinghua University in Beijing.

He has conducted strategy development and alignment workshops for international and local MNC clients including Carlsberg, SMRT, Swissotel the Stamford Hotel and Raffles the Plaza Hotel. When companies have pre-determined top down strategies from overseas HQ's, like in the case of his client Canon, he has worked with them to contextualize the top level strategy to local and regional markets and to allow those to cascade to regional and divisional strategies.

With Nexia International, a global top 10 accounting firm, he worked with the leadership team to create new business strategies and mapping them to Balanced Scorecards.

For the world's number one shipping and maritime services company, Inchcape Shipping Services, Chet Choon similarly worked with their global leadership team on the specific tasks of developing country and division level strategy maps and Balanced Scorecards from a overall corporate strategy.

In the area of leadership development, Chet Choon's clients include the InfoComm Development Agency (IDA), Ministry of Manpower and Inland Revenue Authority of Singapore (IRAS). In addition, he lectured at SIM, Singapore Polytechnic, La Salle SIA, the Asia Business Forum, the Global Intelligence Group as well as the National Council for Social Services (NCSS).

Prior to GroomTalent, as senior human resource strategy consultant at Hewitt Associates in Connecticutt and Singapore, Chet Choon focused on gathering employee business intelligence and formulating data driven HR strategy.

As President of the Screenwriters Association of Singapore, he conceived and launched Project A.M.I.S.S. ( A made in Singapore Story), a Media 21 initiative supported by Ministry of Information, Communications and the Arts (MICA) to refine local stories into visual treatments for effective marketing to a global market.

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