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Sales & Customer Engagement


Stop Using Only Discounts To Close The Deal

Learn important fundamentals of sales negotiation, so that you can better close deals by understanding the psychological makeup of every deal, instead of resorting to a price war.



Why Take This Course?

Many sales professionals use discounts as a strategy to close the sale. However, it greatly affects a company's bottom line as every 1% discount given reduces the net profit by more than 5%!


In order to achieve a win-win outcome in a sales negotiation, it is important to understand

human psychology and develop a negotiation approach before coming to the negotiation table. This workshop aims to equip sales professionals with an effective negotiation

framework and techniques for achieving better sales terms.

Resources & Quicklinks

View this course’s outline.

Sign up for the course.

Speak to an ODC Specialist.

Key Programme Outline

In this course, participants will learn the necessary skills and mindset they need to effectively negotiate through a sales discussion, and close the deal without having to resort to price discounts as an only option.


  • Understand the important principles and techniques of negotiation


  •  Develop their own negotiation checklist using the negotiation framework


  •  Create value proposition for better negotiation power


  •  Achieve a win-win negotiation outcome

1  Essence Of Negotiation

Are you making the 5 most common negotiation mistakes?

Insights to the negotiation framework

2  Key Preparation For Winning a Negotiation

Develop the negotiation checklist

Create value proposition through research and analysis

3  Deploy Negotiation Strategies

Understand human psychology

Apply effective negotiation strategies and techniques

4  Conduct Negotiation

Create the right atmosphere and understand customer’s needs

Manage customer’s requests and overcome customer objections

5  Achieve Win-Win Outcome

Finalise the details of the sales contract

Gain customer commitment and achieve win-win outcome

Learn From The Comfort Of Your Device (During Covid-19)

If you’re wondering if Covid-19 is going to prevent you or your team from attending our workshops - there’s good news.


ODC courses and workshops are fully online, and conducted through enterprise-grade software like Zoom and Udemy, which means you can learn from the comfort of your own home, yet have as close to the same experience as possible.

ODC’s Training Methodology

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The workshop will involve formal inputs with activity-based skill-building exercises and interactive group discussions. 


Participants will learn about their own working style and how best to work with other types of working styles. Participants will be fully engaged for optimal learning and maximum results.

Here’s What People Say About Our Courses


Knowing about the different stages of conflict enables me to better manage diversity and develop my team.

Yenom Pte Ltd

Chin Lih Shyong



ODC Trainers are experienced, creative, clear in their explanations, and facilitate discussions effectively.

Adventus Singapore

Oh Si Hui



Having the opportunity to role play in class helped me to gain a better understanding of the content.


Pek Kian Kok

ODC Introduction

ODC ( is a regional corporate training provider and also an ATO focusing on leadership development and management skills training (WSQ LPM). 

Headquartered in Singapore, ODC provides skills-based workshops focused on delivering meaningful learning experience, anchored by quality trainers and sound adult learning principles that are trusted by global MNCs across 14 cities.

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Gain Insights From Relevant
Hindsight, Taught Through
Highly Engaging Online Lessons

ODC carefully chooses industry experts and leaders, who have at least 10 years of management and training years in their chosen topic, so you get topic-relevant insight that’s tested and proven to work.

Our training lessons are deliberately designed to create an experiential learning (based on role plays) environment for your team’s WSQ LPM assessment. Learn while having fun!

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